Friday, May 10, 2019
2.0 How audiences consume and interpret long from television dramas
Long form TV dramas such as House of Cards are – open ended narratives.
This makes compelling viewing as audiences cannot be sure how the story will be resolved
House of cards has enjoyed 5 years of success since its release in 2013
Frank Underwood and Claire represent the anti-hero their characters are complex, what makes us want to watch/empathise with these characters?
They are relatable, because they want power and influence like other people.
They have ambitions that they clearly have investment in. For example Frank does not get the job he was promised, therefore he ends up wanting to get revenge.
Frank has a monologue. This describes what he is feeling and gives the opportunity for people to relate more to frank, as he is describing his thoughts, and how he is working.
One way in which camera work can be used to create a sense of realism is by having them pan around a room, this shows the whole of the room and all of its contents including the people. This helps to create a sense of realism because it is something a person would do when they enter a room.
The candles make a good source of realistic lighting.
Breaking the fourth wall.
House of Cards "The Influence of Technological Change"
How has technology influenced the production of House of Cards and other long form media
Long form media is a cross between movies and normal television dramas. Due to the fact that they have high budgets they tend to have high end actors and production. Not quite to the extent of films, but much more so than normal television dramas. This means that they can afford higher end effects, special camera moves, cgi, etc. They start with an intense beginning to draw in the audience and contains several cliffhangers in order to keep the audience interested in the long form media.
Economic context.
Reduction in the cost of technology such as
CGI allowing visual effects even within TV budgets
Drones allowing ariel photography (ref. opening sequence of HOC and Washington)
Developments in Streaming e.g. 5G (generation) fibre optic technology which has enabled digital streaming service providers such as Netflix and Amazon to provide TV viewing.
Cultural contexts of technological change
This means that the way we consume TV has radically changed as a result of high speed broadband connections.
Consumers can view programmes outside of a TV schedule
Programmes can be watched as a complete series (binge watching)
Programmes can be watched on phones and tablets
How Long form dramas came into being.
Digital (streaming)
In just a decade, Netflix has grown from a video service with seven million U.S. subscribers to one that reaches 93 million people worldwide.
When Netflix first launched in the late 1990s, it distributed DVDs – mainly films – by mail.
during the early 2000s, advances in compression technology – coupled with more homes gaining access to high-speed internet services – allowed large video files to be easily streamed over the internet.
video streaming services such as Netflix deliver programming “on demand” via the internet, viewers can choose what and when to watch instead of watching “what’s on.”
Subscription TV therefore offers significant benefits to terrestial TV.
Netflix has developed its global market with a presence in 190 countries.
Its popularity is achieved by providing high production content in several TV serial genres. This includes complicated serial dramas (“House of Cards”), action series (“Daredevil”), horror series (“Hemlock Grove”).
House of Cards
House of Cards
Media language
Camera work
Editing
Sound
Mode of Address
Representation
Mise un Scene
Drama: What is TV drama? TV drama is a broad genre. At its simplest, it is fictionalised action in narrative form.
Long form TV drama: Long Form Drama is a term coined to describe the recent shift of interest towards television series of high quality that many consider to have replaced the cinema as a locus of serious adult entertainment. Unfolding over multiple episodes, hours, and even years, these TV shows are seen to provide a content, often dark and difficult, and an innovative style that strain against the conventions of cinema as well as network television.
Media convention: A code is a system of signs which can be decoded to create meaning.In media texts, we look at a range of different signs that can be loosely grouped into the following:technical codes - all to do with the way a text is technically constructed - camera angles, framing, typography etc. verbal codes ...
Genre:
A genre is basically the category of any type of art or literature, for example categories of movie would be comedy, horror, thriller etc.
Genre Hybrid
Some media texts are hybrid genres, which means they share the conventions of more than one genre. For example Dr. Who is a sci-fi action-adventure drama and Strictly Come Dancing is a talent, reality and entertainment show.
verbal codes ...
Synopsis - A brief summary of the major points of a written work
Roland Barthes
Open or closed?
texts may be
' open ' (i.e. unravelled in a lot of different ways) or
' closed ' (there is only one obvious thread to pull on).
Barthes also decided that the threads that you pull on to try and unravel meaning are called narrative codes and that they could be categorised in the following five ways:
The Hermeneutic Code ENIGMA CODE
• The Hermeneutic Code refers to any element of the story that is not fully explained and hence becomes a mystery to the reader.
• The purpose of the author in this is typically to keep the audience guessing, arresting the enigma, until the final scenes when all is revealed and all loose ends are tied off and closure is achieved.
The Proairetic Code
(ACTION CODE)
• The Proairetic Code also builds tension, referring to any other action or event that indicates something else is going to happen, and which hence gets the reader guessing as to what will happen next.
Action code - applies to any action that implies a further narrative action. For example, a gunslinger draws his gun on an adversary and we wonder what the resolution of this action will be.
The Proairetic Code
(ACTION CODE)
• The Hermeneutic and Proairetic Codes work as a pair to develop the story's tensions and keep the reader interested. Barthes described them as:
• "...dependent on ... two sequential codes: the revelation of truth and the coordination of the actions represented….."
The Semantic Code
• This code refers to connotation within the story that gives additional meaning over the basic denotative meaning of the word.
The semantic code - any element in a text that suggests a particular, often additional meaning by way of connotation
List the main characters.
President elect Garrick Walker,
Linda Vasquez The President’s Chief of staff, woman, Latino! ”tuff as a 2 dollar cheque”
Frank Underwood, narrator (t the camera) protagonist/anti-hero House majority whip – “keep the sludge moving.”
Claire Underwood (Owner of Charity Clear-water Initiative) – dependant on Franks electoral success (Sand-corp)
Zoe Barnes Journalist at Washington Herald:
Michael Kern – Recently elected secretary of state (frank’s rival)
Peter Russo - drink driver,, solicitation, use of controlled substances.
Doug – Frank’s sidekick.
Walker – The President elect.
Summary
Set in Washington D.C
Political Drama
The protagonist character Frank is cold and sinister. Lacks empathy
General Plot
South Carolina Congressman Frank Underwood, the Democratic Majority Whip, leaves his Washington, D.C. residence after hearing his neighbours’ dog get hit by a car. As he comforts the mortally-wounded dog, he addresses the audience before calmly strangling it, introducing his cold and vicious nature. Frank and his wife, Claire , go on to attend a New Year's Eve party in honour of the new President-elect, Garrett Walker. Frank confesses to the viewer that he does not like Walker, but ingratiated himself to him in the hopes of being nominated as Walker's Secretary of State.
Frank meets with Walker's Chief of Staff, Linda Vasquez , and is initially incensed to learn that she and Walker have decided to go back on their promise of nominating Frank so that he can aid the President-elect's education agenda in Congress. Despite his assurances to Linda that he will remain Walker's ally, Frank feels personally betrayed and, with help from Claire and Chief of Staff Doug Stamper, formulates a plot for revenge. Meanwhile, Claire is forced to downsize her non-profit organisation, the Clean Water Initiative, which had been promised a large donation upon her husband's confirmation, without which the organisation is forced to substantially curtail its budget.
On a whim, Washington Herald reporter Zoe Barnes pays a late-night visit to Frank at his home. She offers to be Frank's undercover mouthpiece in the press in exchange for the elevated profile that she would gain from breaking substantive stories. Meanwhile, Peter Russo, a young, inexperienced congressman from Philadelphia, is arrested for drunk driving with a prostitute. Stamper finds out about the arrest and immediately contacts the D.C. police commissioner, offering Underwood's support for his mayoral campaign in exchange for releasing Russo. Russo is picked up from jail by his secretary and romantic partner, Christina Gallagher, and falsely tells her that he was alone when he was arrested.
Frank meets with Donald Blythe, a progressive congressman with whom the Walker administration wants to work on an education bill. Frank dismisses his proposal as too ambitious and asks him to rewrite it, but secretly passes a copy to Zoe. He then meets with Senator Catherine Durant and suggests that she ought to consider seeking the nomination for Secretary of State. He also privately confronts Russo about his arrest and past behaviour, and demands his loyalty in exchange for making the incident disappear. Zoe takes the draft of Blythe's bill to the Herald’s political editor, Lucas Goodwin, and its chief editor, Tom Hammerschmidt, who gives her the lead on the story over chief political correspondent Janine Skorsky. The episode ends the morning after Walker's inauguration, with Frank visiting his favourite restaurant, Freddy's BBQ Joint, for breakfast. On the front page of the Herald is Zoe's story about Blythe's "far left" education plan.
Definition? James Patterson, June 2006, "Introduction," Thriller ► ..There are all kinds. The legal thriller, spy thriller, action- adventure thriller, medical thriller, police thriller, romantic thriller, historical thriller, political thriller, religious thriller, high- tech thriller, military thriller. The list goes on and on, with new variations constantly being invented. In fact, this openness to expansion is one of the genre's most enduring characteristics. But what gives the variety of thrillers a common ground is the intensity of emotions they create, particularly those of apprehension and exhilaration, of excitement and breathlessness, all designed to generate that all-important thrill. By definition, if a thriller doesn't thrill, it's not doing its job.
Generic conventions Generic conventions ► A film genre is defined by its codes A film genre is defined by its codes and conventions and these must band conventions and these must be present to make a film a genre film present to make a film a genre film but should involve some aspect of but should involve some aspect of innovation, subversion and/or innovation, subversion and/or inflection (otherwise it becomes a inflection (otherwise it becomes a formula film)formula film) Mise-en-scene Mise-en-scene Setting Setting Visual style Visual style Themes Themes Ideology Ideology Stars Stars Character-types Character-types Narratives Narratives Iconography Iconography Cinematography Cinematography Special effects Special effects Sound/music Sound/music
Neale's Theory
Steve Neale’s theory of Repetition and Difference.
Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre.
Neale states that the film and it’s genre is defined by two things:
How much is conforms to its genre’s individual conventions and stereotypes. A film must match the genre’s conventions to be identified as part of that genre.
How much a film subverts the genre’s conventions and stereotypes. The film must subvert convention enough to be considered unique and not just a clone of an existing film.
I AM THE HERO IN HOUSE OF CARDS!!!
Frank is not true hero, but rather an anti hero because of how he acts and treats people. He is doing what in his mind is morally right, but his actions are still questionable.
Frank is not true hero, but rather an anti hero because of how he acts and treats people. He is doing what in his mind is morally right, but his actions are still questionable.
Conventions of a Political Thriller
A political thriller is a thriller that is set against the backdrop of a political power struggle. They usually involve legal plots, designed to give political power to enemy, while protagonist has to try to stop the enemy. They can involve national or international political scenarios. The common themes are: political corruption, terrorism, and warfare. Political thrillers can be based on true facts such as the assassination of John F Kennedy. In political thrillers there is usually a strong overlap with the conspiracy thriller. For example in the 2012 film Argo, the protagonist has to rescue the American hostages from Iran
Character Analysis
Claire Underwood is Frank Underwood's wife, who is in charge of an environmental nonprofit organisation. Claire mirrors Frank when it comes to money and the way that she treats people; she isn't a shoulder to cry on, but she is the person who would make you cry (breaking the stereotype of women). However, she does follow the stereotypical way of acting when it comes to meeting Zoe and degrades Zoe for using her sexuality to create her career. Claire subverts to feminine qualities and is more masculine to Frank, breaking the patriarchy. Overall, Claire is ruthless, corrupt and is corruption to those around her.
Frank Underwood is the wife to Claire Underwood and is running for Secretary, however, is disappointed and is told to stay in the Congress. In the beginning, Frank is shown killing off a dog so that it ends suffering, this immediately starts off the ruthless demeanour that he spreads. Throughout the first episode, Frank uses an extensive amount of blackmail in order to get what he wants and stereotypes the politics (for example relating to Donald Trump and Boris Johnson). Frank shows a lot of monologues, evoking a sense of individualism and breaks the fourth wall. He is the main protagonist. Frank is patriarchal, holding the power as a middle-class white man. Frank relates to the consumerism when he is at the ball and is narrating what he is thinking - judging everyone for what they are wearing and whereabouts in the economic scale they lie. Alike his wife, he is both corruption and is corrupt himself.
Claire Underwood is Frank Underwood's wife, who is in charge of an environmental nonprofit organisation. Claire mirrors Frank when it comes to money and the way that she treats people; she isn't a shoulder to cry on, but she is the person who would make you cry (breaking the stereotype of women). However, she does follow the stereotypical way of acting when it comes to meeting Zoe and degrades Zoe for using her sexuality to create her career. Claire subverts to feminine qualities and is more masculine to Frank, breaking the patriarchy. Overall, Claire is ruthless, corrupt and is corruption to those around her.
Frank Underwood is the wife to Claire Underwood and is running for Secretary, however, is disappointed and is told to stay in the Congress. In the beginning, Frank is shown killing off a dog so that it ends suffering, this immediately starts off the ruthless demeanour that he spreads. Throughout the first episode, Frank uses an extensive amount of blackmail in order to get what he wants and stereotypes the politics (for example relating to Donald Trump and Boris Johnson). Frank shows a lot of monologues, evoking a sense of individualism and breaks the fourth wall. He is the main protagonist. Frank is patriarchal, holding the power as a middle-class white man. Frank relates to the consumerism when he is at the ball and is narrating what he is thinking - judging everyone for what they are wearing and whereabouts in the economic scale they lie. Alike his wife, he is both corruption and is corrupt himself.
Friday, February 1, 2019
Billie Jean - Music Video Analysis
Billie Jean
Magical Negro
Everything he touches lights up
The man in the PI trying to photograph him
Was the first person that introduced music videos
MOONWALK!!!
The video portrays him as a magical almost phantom
He was the first black person to be on MTV (Music Television)
His producer/manager pressured MTV to allow him to be on their network, or else they would pull all of their other videos.
Goodwin’s music video theory
Andrew Goodwin’s theory of music videos states that music videos contain some or all of the following elements:
A link between the visuals & lyrics (compliment, contradict or amplify)
Genre characteristics (heavy metal in industrialised settings; rap music in urban street contexts etc.)
Contain intertextual references (references to popular culture)
Contain notions of looking (e.g. screens within screens)
Include objectification of females (e.g. male gaze)
Include demands of the record label (close-ups of lead singer, symbols or motifs associated with the band/performer etc.)
The video will be performance, narrative or concept based.
Goodwin’s music video theory
Andrew Goodwin’s theory of music videos states that music videos contain some or all of the following elements:
A link between the visuals & lyrics (compliment, contradict or amplify)
Genre characteristics (heavy metal in industrialised settings; rap music in urban street contexts etc.)
Contain intertextual references (references to popular culture)
Contain notions of looking (e.g. screens within screens)
Include objectification of females (e.g. male gaze)
Include demands of the record label (close-ups of lead singer, symbols or motifs associated with the band/performer etc.)
The video will be performance, narrative or concept based.
Neale’s genre theory of Repetition and Difference
Steve Neale states that though all genres are structured along the identical conventions of plot, narrative and mise-en-scene, success lies in their ability to manipulate and re-shape these elements.
In this sense, all genres all contain instances of repetition and difference – and the difference is essential to the economy of the genre.
Neale’s model holds that a product’s genre is defined by:
How much it conforms to its genre’s individual conventions and stereotypes. A product must match the genre’s conventions to be identified as part of that genre if it is to attract that audience.
How much a product subverts the genre’s conventions and stereotypes. The product must subvert convention enough to be considered unique and not just a clone of another product.
The short film featured a paparazzo attempting to photograph Jackson as he danced through an urban landscape. A specially created set featured steps and sidewalk tiles that lit up underneath Michael's feet. It is here that fans first saw some of Michael's best-known dance moves, such as spinning and landing on his toes. Many of Michael's steps and mannerisms in the video would become forever associated with The King of Pop.
The short film featured a paparazzo attempting to photograph Jackson as he danced through an urban landscape. A specially created set featured steps and sidewalk tiles that lit up underneath Michael's feet. It is here that fans first saw some of Michael's best-known dance moves, such as spinning and landing on his toes. Many of Michael's steps and mannerisms in the video would become forever associated with The King of Pop.
LYRICS
She was more like a beauty queen
From a movie scene
I said, "Don't mind, but what do you mean
I am the one
Who will dance on the floor in the round?"
She said I am the one
Who will dance on the floor in the round
She told me her name was Billie Jean
As she caused a scene
Then every head turned with eyes that dreamed of being the one
Who will dance on the floor in the round
People always told me, "Be careful of what you do.
And don't go around breaking young girls' hearts."
And mother always told me, "A-be careful of who you love,
And be careful of what you do
'Cause the lie becomes the truth."
Billie Jean is not my lover
She's just a girl who claims that I am the one It is like a court case where the law is on
But the kid is not my son Billie's side. She is claiming child fees
She says I am the one
But the kid is not my son
For forty days and for forty nights Biblical reference ie he may have been tempted by her
Law was on her side The law was on her side, court case ^
But who can stand
When she's in demand
Her schemes and plans
'Cause we danced on the floor in the round
So take my strong advice
Just remember to always think twice Be careful who you dance with
(Do think twice, do think twice.)
She told, "My baby, we'd danced 'til three." we danced till early in the morning and may have slept
Then she looked at me with each other
Then showed a photo of a baby cry
His eyes looked like mine, oh, no The baby may be his after all
Do a dance on the floor in the round, baby
A-people always told me, "Be careful of what you do
And don't go around breaking young girls' hearts."
(Don't break no heart.)
A-but she came and stood right by me
And just the smell of sweet perfume
And this happened much too soon
And she called me to her room
Billie Jean is not my lover
She's just a girl who claims that I am the one
But the kid is not my son
(No, no, no, no, no, no, no, no.)
Billie Jean is not my lover
She's just a girl who claims that I am the one
But the kid is not my son
She says I am the one
But the kid is not my son
She says I am the one
But the kid is not my son
No, no, no
Billie Jean is not my lover
She's just a girl who claims that I am the one
(No, there's not me, baby.)
But the kid is not my son
(No, no, no, no, no, no, no.)
She says I am the one (No, babe.)
But the kid is not my son, no, no, no
She says I am the one
You know what you did
She says he is my son
Breaking my heart, babe
She says I am the one
Billie Jean is not my lover
Billie Jean is not my lover
Billie Jean is not my lover
She is the one
Billie Jean is not my lover
She is the one
Don't call me Billie Jean
She is the one
Billie Jean is not my lover
She is the one
Billie Jean is not my lover
He was not used for the first black person on MT because firstly the song was better rated at the time, But the main reason was that the music video did not portray the black demographic in a good way.
Black men stereotypes
black sidekick of a white protagonist (the help)(secondary role) – learners may independently research the meaning of the “foil” as a character role.
the token black person,
the comedic relief,
the athlete,
the over-sexed ladies’ man, (black Buck)
the absentee father or,
the violent black man as a drug-dealing criminal and gangster thug.
Black men stereotypes
black sidekick of a white protagonist (the help)(secondary role) – learners may independently research the meaning of the “foil” as a character role.
the token black person,
the comedic relief,
the athlete,
the over-sexed ladies’ man, (black Buck)
the absentee father or,
the violent black man as a drug-dealing criminal and gangster thug.
Rick James conforms to the over-sexed 'ladies' man.
Stereotypes: Positive and negative stereotypes are often seen in contemporary British media.
Musicians – jazz, hip-hop and soul
Sportsmen and women
Comedians
Criminals
Socially dysfunctional
Prostitute/sexually promiscuous
The stud/pimp
Analysis
Media language
Editing
Camera work
Mise un-scene
Sound
Lighting
The music video Billie Jean was the first music video that featured a black person, ie Michael Jackson.
Editing
The editing and special effects in this music video are very important. The producer let Michael pretty much improvise with the music video. So he decided to have certain slabs of pavement light up, as well as other things. This did raise the costs from around $50,000 to $55,000. This at the time was almost an obscene amount of money for a music video. Some of the other special effects involved parts of Michael being frozen on the screen while the rest of him continues to dance. Michael disappearing altogether and the homeless man's old clothes being replaced with a new flashy tuxedo. Generally, these special effects can point towards the stereotype that is the "magical negro".
Camera Work
the camera work generally is about showing off his dance moves and the environment around him, meaning it is mainly full body shots and far away wide shots. There are some close-ups of Michael, the homeless person and the PI to show their reaction.
The Billy Jean music video represents black stereotypes in many ways. One way in which a stereotype is shown is in the way everything Michael touches glows or lights up. This stereotype is known as the "magical negro". This stereotype, in particular, appears a lot throughout the media industry and is the kind of person who tends to look on the bright side of things all the time. The Billy Jean video, however, has taken this stereotype literally and given Jackson "magical" powers. This is also seen when he disappears from the photograph that the paparazzi took, and also when he gets into bed with who I assume is Billy Jean and the disappears. All of these examples are good examples of editing work being done because obviously, Michael does not have magical powers.
Essay
Analyse how the Billy Jean music video by Michael Jackson represent or subvert black stereotypes of black identity.
The Billy Jean music video represents black stereotypes in many ways. One way in which a stereotype is shown is in the way everything Michael touches glows or lights up. This stereotype is known as the "magical negro". This stereotype, in particular, appears a lot throughout the media industry and is the kind of person who tends to look on the bright side of things all the time. The Billy Jean video, however, has taken this stereotype literally and given Jackson "magical" powers. This is also seen when he disappears from the photograph that the paparazzi took, and also when he gets into bed with who I assume is Billy Jean and the disappears. All of these examples are good examples of editing work being done because obviously, Michael does not have magical powers.
The editing and special effects in this music video are very important.
The producer let Michael pretty much improvise with the music video. So
he decided to have certain slabs of pavement light up, as well as other
things. This did raise the costs from around $50,000 to $55,000. This at
the time was almost an obscene amount of money for a music video.
The camera work focuses on Michaels dancing and the immediate environment around him. This helps to support the stereotype that black people are good at dancing. Because of this, the camera work is made up of mostly full body shots. There are a few exceptions such as the homeless person's reaction when Michael gives him a new suit, as well as the paparazzi's reaction when Michael disappears and when he is taken away by the police.
With the way the man in the trench coat follows him around or the "paparazzi" with a camera, its like he is trying to find evidence that Billy Jean was right and that he is the father of her child, and that he is guilty of a one night stand. This makes Michael seem like someone who is portrayed as a criminal but is in fact not. This is also shown in the lyrics "
Billie Jean is not my lover She's just a girl who claims that I am the one But the kid is not my son". This supports the stereotype that black people are portrayed as criminals but also contradicts it in the way that Michael is innocent, supporting the counterstereotype that black people are not all criminals as the first stereotype suggests. Michael is shown to be innocent in the lyrics and also due to the fact that Also Michael is wearing a kind of casual party suit. Pink shirt coat/tuxedo with a red bow tie. This helps to counter the stereotype of criminal because instead of wearing dark clothes that would help him blend in, or clothes that are cheap which provokes the need to steal or commit crimes he is wearing a flashy expensive outfit.
With the way the man in the trench coat follows him around or the "paparazzi" with a camera, its like he is trying to find evidence that Billy Jean was right and that he is the father of her child, and that he is guilty of a one night stand. This makes Michael seem like someone who is portrayed as a criminal but is in fact not. This is also shown in the lyrics "
Billie Jean is not my lover She's just a girl who claims that I am the one But the kid is not my son". This supports the stereotype that black people are portrayed as criminals but also contradicts it in the way that Michael is innocent, supporting the counterstereotype that black people are not all criminals as the first stereotype suggests. Michael is shown to be innocent in the lyrics and also due to the fact that Also Michael is wearing a kind of casual party suit. Pink shirt coat/tuxedo with a red bow tie. This helps to counter the stereotype of criminal because instead of wearing dark clothes that would help him blend in, or clothes that are cheap which provokes the need to steal or commit crimes he is wearing a flashy expensive outfit.
The editing and special effects in this music video are very important.
The producer let Michael pretty much improvise with the music video. So
he decided to have certain slabs of pavement light up, as well as other
things. This did raise the costs from around $50,000 to $55,000. This at
the time was almost an obscene amount of money for a music video. Some
of the other special effects involved parts of Michael being frozen on
the screen while the rest of him continues to dance. Michael
disappearing altogether and the homeless man's old clothes being
replaced with a new flashy tuxedo. Generally, these special effects can
point towards the stereotype that is the "magical negro".
Wednesday, January 16, 2019
Million Reasons - Lady Gaga
Million Reasons - Lady Gaga
Women stereotypes:
Makeup
Pink
Attitude
Vain
Caring
Weak (physically and mentally)
Need to conform to society :
Marriage
Children
Housewife
cooking, cleaning
Bad driver
A million Reasons is a contrasting example of a contemporary music video from a world famous, white, female artist. This particular video (from the album Joanne) marks a change in direction for the artist as media producers make use of media language to construct representations that might attract a broader, more mainstream market whilst not alienating the artist’s core fan base.
Representation of the music video:
Angry in the car.
A million reasons to walk away, walk away from her job and popstar life, or from her last relationship
Taken back home, not where she wants to be
Being pandered to
Being smothered
Upset
Hat, associated with cowboys
doesn't want to be found
Other people offer support
The male driver offers support
Black and white, in front of the mirror, removing her emotions, as she has to continue the show.
Friends offer support
Religious ties, "Lord show me the way"*, the rosary, the priest
*ties in with the fact that she is lost
in the beginning, she is rolling around in the dirt, like she is having a temper tantrum.
symbolizes heartbreak and hope
She is wearing pink representing a girls colour
This song is about her being depressed with her life as a star, as shown in her reaction at the beginning of the video where she is either jumping out of a car or having a tantrum about her position. Also shown by her looking upset and angry in the car on the way back from the desert. While I'm on the subject the fact that she is out in the desert is proof that she is trying to run away from something, therefore she is in the desert. When she finally gets back to the studio? The screen goes black and white, to symbolize her emotional state, which is empty. She does not want to be where she is, but she is being ignored and has to put up with it. Hence the line "million reasons to let you go", meaning that she wants to stop her job.
Stereotypes associated with the music industry:
Only sings about love,
Classic piano and singing,
Doesn't wear many clothes,
Sexualised,
Gender is constructed through discourse, dependant on culture and historical context.
Liesbet van Zoonen: Feminist theory
Suggests gender is constructed through discourse, and that its meaning varies according to cultural and historical context.
For example how women are portrayed in the media and how they were thought of throughout history.
Advocates that the very presentation of women’s bodies as objects to be looked at is a core element of western patriarchal culture
Ie, they are there to be looked at.
Also presents that in mainstream culture, the visual and narrative codes that are used to construct the male body are different from those used to objectify the female body Codes- a system of words, letters, Feminist theory:
Meaning that because men make the media, this is why women are objectified. Also, men are congratulated and given credit for their bodies whereas women are not.
Liesbet van Zoonen: Feminist theory
Suggests gender is constructed through discourse, and that its meaning varies according to cultural and historical context.
For example how women are portrayed in the media and how they were thought of throughout history.
Advocates that the very presentation of women’s bodies as objects to be looked at is a core element of western patriarchal culture
Ie, they are there to be looked at.
Also presents that in mainstream culture, the visual and narrative codes that are used to construct the male body are different from those used to objectify the female body Codes- a system of words, letters, Feminist theory:
Meaning that because men make the media, this is why women are objectified. Also, men are congratulated and given credit for their bodies whereas women are not.
Propose that feminism is a struggle to end sexist/patriarchal oppression and the whole ideology of domination
Suggest the idea that feminism is a political commitment rather than a lifestyle choice
Advocates that other factors, such as race and class, as well as sex, determine the extent to which individuals are exploited, discriminated against or oppressed
Basically, the struggle against male-dominated society.
Notes
Lady Gaga is representing the female gender in this video.
Stereotypes:
Stereotypes:
Emotional
cares about her appearance
Is vulnerable
Pink is a girls colour
She needs support from her "Sisters"
Proof
Emotional, close shot showing that she is crying, she puts sunglasses on to try and hide this.
Cares about her appearance, This is shown when she is having her makeup done by the makeup artists.
Is vulnerable, this is shown when she is alone in the desert and when she is being touched on the shoulder by the man behind her, possibly a priest.
Pink is a girls colour, she wears pink in the video
She needs support from her "Sisters" she receives a gift from someone who calls her "sis".
Screenshots
Essay
Lady Gaga's Million reasons is a music video that uses many stereotypes in order to represent feminine identity. One example of this is the stereotype of vulnerability. The stereotype of vulnerability is shown in the music video at the time stamp of 3:32. In this part of the music video, she is being comforted by a friend who also may be a priest. This friend is also a man which shows that feminine identity involves being comforted by a man. This could also be included in the stereotype that women are emotional. The camera shot in this example is a close face shot to show that she is happy that the man is there but is also close to tears. A close face/top body shot is needed in this situation to show that she is emotional, but in this case, it cannot be too close or else you would not be able to see the man in the background and know his significance to her.
At the beginning of the video, she is seen rolling around in the desert, like she is having a temper tantrum. This coincides with the idea that she is feeling depressed and angry about her life, and that she wants to stop being a star because it is breaking her down. This supports the stereotype that she is emotional, and can be interpreted to mean that this is what it is to be a woman. This happens right from the time stamp 0:00 to 0:03. The shot in this situation is actually a far off body shot which shows that she is distressed but that she is also alone.
Many of the lyrics also show how she is feeling and how this represents certain stereotypes. For example, she says that she has a million reasons to leave but she only "need one good reason to stay'. This is a counter-stereotype to the main one that states women are vulnerable and need looking after because it supports the stereotype that women usually leave men and are meant the be unobtainable. This supports the idea that women are independent and can make their own opinions. Whilst she is singing this she is walking towards the camera with a full body shot this shows that she is in a position of power and authority, and she is pointing at the camera, also adding to the power in her stance. In conclusion, this puts a different spin on women's believed identity at least from the point of the media, from the weak gender to the strong gender.
One other point is that she needs support from her "sisters". This is shown in the timestamp 3:39 where she is being helped up by her friends and she is then hugging them. it is also shown at the timestamp 3:07 when she receives a gift with a note saying "love you, Sis". This gives the idea that women support each other and that they can work together to achieve greatness
Friday, January 4, 2019
Minecraft Media Analysis
Minecraft
Media industry: How the media industries’ processes of production, distribution, and circulation affect media forms and platforms.
Media audience: How media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.
Digitally convergent media: Video games consoles are an excellent example of a digitally convergent device, you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud-based servers. Cross-media content helps maximize profits and also improve reach to new customers.
Production: This refers to all phases of designing, developing and making the media product;.
Distribution: This refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (Cloud-based) media.
Consumption: Explores the way in which the media text is used by audiences for pleasure but also explores the rise of user-generated content across several platforms.
Sandbox game: A world that is free for the player to explore and change on their own terms. no rules or stories.
Sold to the Evil Microsoft for $2.5 Billion!!!
It was created in 2009 (released in 2011) by Markus Alexej Persson Lead developer of Mojang the development team
Minecraft: It’s an open-ended game where players decide what they want to do by themselves!
Minecraft is the second most successful video game of all time behind Tetris.
It was created and designed by Markus Persson, a game programmer, who also developed and published the game through his company Mojang. A full version of the game went on release in November 2011.
To date, well over 121 million copies have been sold across all platforms, including over 27 million PC copies, making it the biggest selling PC game of all time.
The success of the games market.
The UK’s US$4 billion;
China, US$24.4 billion
America’s US$23.6 billion.
A recent report by the UKIE1 suggests that the global games market is now worth in excess of US$100 billion.
In comparisons to traditional media like film, radio, print, and television, video games are much younger, exponentially growing since the 1970s.
The advantages of lower cost user-generated marketing are that it costs relatively no money and spreads very quickly. One other advantage is that this form of marketing is very viable for word of mouth transportation because people can talk about the game, Ie Minecraft and the user-generated content, which then promotes more user generation, which promotes more of the subject matter, going round and round in a circle.
Minecraft and lego synergize because they are both children's games and focus around the same core elements. For example, they both rely on imagination and cognitive skills to build creations. There are no rules in their games, meaning anything can be done at any time. They both rely on blocks to build there structures and creations. So this means that a Minecraft Lego set would work well because there is very little difference between building on Minecraft and building with lego. Therefore because they have so many similarities it would be easy for lego to make a Minecraft set. This benefits both because Lego is a well-known brand that Minecraft can take advantage of and Minecraft is a new trend that is receiving a lot of attention and is now the main model for video games.
Uses for education: Collaboration, Coding, Creative problem solving, Hand-eye coordination, engineering
In November 2011, prior to the game’s official release, Minecraft had over 16 million registered users and 4 million purchases.
Due to its popularity, Minecraft was released across multiple platforms becoming a commercially viable franchise with increased interactivity. In particular, Minecraft: Pocket Edition was released on Sony Xperia Play, available on Sony Xperia smartphones. Minecraft also becomes available on Android and iOS devices shortly after.
Game Genre:
Action
Arcade
Adventure
Fighting
Racing
FPS
RPG
Sandbox
Sandbox
TPS
MMO
Action Rpg
It is worth considering how a simple PC Java game has become a globally successful phenomenon across all consoles and hand-held devices
2017 Minecraft is now a multi-platform game which is not only just for PC gamers but those who own smartphones, Microsoft consoles (Xbox); PlayStation 3, 4 and PS Vita; and more recently Nintendo consoles (Wii U) and hand-held devices (Nintendo Switch and Nintendo New 3DS, New 2DS XL and New 3DS XL)
The audience was involved in the production of the game.
Then Microsoft took over and developed it in C++ allowing for Cross-Platform Gaming and more complex gameplay mechanics and items improving visuals.
Sky does Minecraft - Sky does everything does Minecraft 11Million 3.7 Billion views overall
Do vlogs, Minecraft and more popular games ie Fortnite
Pewdiepie 80 million subscribers 111billion views
Before Minecraft realms random people would have to make dedicated servers for the Minecraft community, and would then host their IP address on the internet, to allow people to join. The IP addresses would be put out on certain websites that people would look up. The income to support the server would often come from the people using it who would by special ranks unique to the server, or exclusive items that the creators of the server would add by using command blocks. The use of the youtubers listed above means that Mojang does not have to pay for advertising and that it is community-based.
Minecraft Market Place
Effectively a store that people can upload their creations to, which are then bought for money, of which Microsoft takes a small portion of.
Essay
Minecraft was produced by a Swedish programmer called Marcus Perrson. The game was originally called Cave game and was designed to be a college project originally. He started off working in his bedroom, asking around online and coding in java code, to make it easy to help with and accessible for other programmers. This helped to keep the production costs to just that of one computer and education costs. He announced the games progress and development on certain online forums and made regular updates on youtube. This quickly spread around the internet, and several online gaming news sites chipped in and wrote articles about the game that he was developing. This also kept the advertising costs to practically zero. The game was originally thought up and started development in 2008 and was officially released in 2011, this meant that Marcus had 3 years to build awareness for his game and 3 years to develop and patch his game to release a stable version that people would enjoy. From 2011 Minecraft exploded all over the internet, as it was a fairly cheap game with pretty much infinite options of what to do in the game. This was the beginning of the era of sandbox games. Sandbox games are games that involve the player having a set of basic game mechanics given to them, and then being told to do whatever they like. This was a big hit at the time because it had never been done on such a scale before. Where most games followed a core design of story, progression and overall goal and endgame, and the others just being online games that consist of the same thing over and over, Minecraft gave control completely over to the player.
Minecraft then proceded to pump out update after update, fixing bugs and adding new content to the game adding to the replayability which is the games main feature, although strangely, yet thankfully, this was not capitalised on massively as other corporations would have. However, by 2014 Microsoft bought Mojang, the company developing Minecraft, for $2.5 Billion. After this event that began to change. During the period before Microsoft bought Mojang they relied on youtubers making videos of their game as the advertisement, this kept costs to a minimum and is what helped them become so successful, but when Microsoft bought them Microsoft then began to advertise the game on their own sites and introduced several new features that helped to make even more money out of this game.
One of these features was called Minecraft realms, and this was Minecraft Realms. This is basically rented server space, making it easier for people to play over WAN (wide area networks), and while this did make it easier for people to play with each other because they did not have to set up servers which took some technological know how. But This killed off the public user-generated servers, communities that had up to1000 people on at a time had now been reduced to no more than 50 people if even that. Microsoft also created an educational mode, which made sense as they already had contracts with the education sector of the government so they can sell their computers to schools so, why not use one of their products to add to that part of their company.
The education mode is basically Minecraft but with certain subtle changes that make the game applicable for a teacher-student relationship. It is proven to help with hand-eye coordination, teamwork, problem-solving skills and other important skills that are developed in childhood. Also when Microsoft took over, they changed the games source code from javascript to C++, they claimed that this was so it could be played on multiple platforms, but it also made it harder for people to make user-generated modifications to the game, more commonly known as "mods". This meant that people could play with their friends on other platforms as this offered cross-platform support, but it also put an end to mods, yet another example of Microsoft's capitalization.
However, this cross-platform support meant Minecraft was available for so many more people than just PC, Mac and Linux players (pronounced Lin rhymes with tin ux..not line oox James). It instead opened up availability for PlayStation, Xbox and Switch users. Meaning their market would be much bigger, generating more sales and by extension more money. This also gave rise to Virtual Reality, and really Minecraft is the ideal game for VR conversion. Also considering Microsoft own their own VR device it was a no brainer.
Finally as the reason why Minecraft is so applicable to a wide range of different age groups is that creating your own world is amazing to a small child. But the game also offers some difficulty and has a really high skill cap for interesting builds, command block creations and Redstone circuitry. This makes it more appealing to higher ages as well.
Now am I going to go on a rant about Youtube because Minecraft and Youtube are involved with each other a lot. As I have discussed earlier Youtube is key to Minecraft's success and advertisement in the beginning but Minecraft was only successful because of Youtube. Also because of how Youtube chose to change its content at the time played a massive part. Instead of long blogs which was what people were doing, and moved on to short episodic series that left the viewer something to look forward to next episode. However, without Minecraft being viewed on Youtube, Youtube would not have become so popular either.
Wednesday, November 28, 2018
Radio 1 Breakfast Show
Radio Breakfast Show
Their remit is to "inform, educate and entertain"
Radio 1 breakfast station
Thank you, random people.
Tells date
Wishes well
Merry Xmas (general seasonal greeting)
Who’s it with
Gives a summary of what’s to come
Bad music
More bad music
More bad music
Even more bad music
Stupid stuff about a crap magpie
Random stories
Working class different ethnic groups because of the artists
News
Travel wildlife politics criminal activity weather
Advertising somehow plus quiz
Jon Richardson
Quiz starts around 45 mins
The music is dependant on popularity but also changes to different people’s tastes
The aim of this station is to find out about the music and the news and give it to the people who are either about to go to work or need to know what’s going on in the world
20 mins more news Brexit parliament
Jeremy Corbyn
Basically, repeat
Summary
The general purpose of the show is to provide music for people and to provide them with the news, weather and other goings on in the world. The age demographic is around 15 to 29. This has a large impact on the type of music that would be played on the show. Mainly stuff that teenagers would listen to.
The general pattern is an intro, then about three songs, then more talking, then another three songs then a member of the public on the show, then three more songs. Then finally comes the weather, and the news and the general information of what's happening in the world. Then another three songs and a quiz...The news tends to be around every 30 mins
Educate - Quiz
Inform - Weather
Entertain - Music
The music has to fit the wants of a large number of people, for example, the main music type is pop music but if they only played that kind of music then they would miss out on other listeners that like different kinds (better) music like rock music for example.
Generally both the old and young age demographics are appeased by the use of the information and the music. For example, the older generation is appealed to by using the information that the show provides to interest them. Also, there is a chance that the older people would also like the music that is being played. Then for the younger generation, the music and the "banter" that is mentioned is a draw in for them. Again the younger people may also listen to it for the information and to know what is going on in the world.
There is news about the sport, politics, and entertainment. There is also a certain type of comedy that would appeal to both generations. This would interest all age groups and the music is not exclusively pop music, therefore there must be some music that would interest the older generation as well as the new one.
More "laddish" - male-orientated
There is no genre of music that would not fit the general stereotype of teenagers.
Generally, the music is for people who like pop music
Phone-ins are to make the radio station more interactive
The comedian Jon Richardson is funny but in this case, he was not...disapointment. I believe this is because he is not used to being in a live radio studio when he is instead much funnier on a panel show. The comedy regardless is supposed to be aimed, I believe, at all ages. He does a type of deadpan comedy that is funny and suitable to all people over the age of 15 realistically but 16 legally.
The general feel of the phone-ins are meant to be comic in nature, but this is not easy to achieve as the nature of the phone calls is dependant on the public.
Nick Grimshaw Media:
BBC Radio 1 Media:
Competitions:
- Manning the Phones
- Call-ins - Manning the Pub
- Phone in
- Pub Stories
- Jan Scam (Festival)
Statistics:
Why Radio 1 is losing views:
From Q3 to Q4 of 2016, Grimmy’s audience has increased from 5.25m to 5.37m listeners. But Radio 1Xtra lost listeners in the same period, dropping from 1.03m in Q3 to 909,000 in Q4. And Radio 1’s overall audience also fell from Q3 to Q4, down by 3.2 per cent to 9.56m.
In Q4 2015, Grimmy had 5.87m listeners, which is why it’s being reported that he’s lost half a million listeners in the last year, but Radio 1 as a whole lost 7.4 per cent of its listeners since then as well, and Chris Evans’ Breakfast show on Radio 2 has lost 200,000 listeners across the same period.
Last year, BBC News reported the number of hours 15 to 24-year-olds spent listening to radio had fallen from 29 million hours in 2010 to 16 million in 2016. This age group used to make up 45% of Radio 1’s listenership (3.7m); it’s now just 36% (2.9m). This is largely thanks to the arrival of streaming services, and that’s why Radio 1’s head of music, Chris Price, wants to start some kind of streaming service.
Right now, Radio 1 doesn’t have that streaming service, so it’s targeting it's 15- to 29-year-old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages, compared to 31% of those aged 25 or older. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry 42,069. Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 2 may have higher listening figures for its live shows, but the reach of Radio 1 – particularly with viral content – is much higher on social media than it is for Radio 2, and that’s because its audience is younger.
As Radio 1 controller Ben Cooper explained this morning: “Radio 1’s Listen, Watch, Share strategy means that RAJAR is only part of the story. Alongside the 10.5m listeners, our YouTube videos have received over 1.4 billion views and we have 8.7m followers across social media.” The reason Radio 1 has so many social media followers is that it’s producing content that works on YouTube and on social media as well as on the radio. These things are funny, they’re usually video-based, and they just happen to act as breadcrumbs that entice people on social media to tune in. When it gets famous guests, Radio 1 plays games like Innuendo Bingo or Playground Insults that are rivalling Carpool Karaoke, the hugely popular spot from James Corden’s massive US TV show, in terms of actual funniness and in what execs like to call ‘shareability’.
Radio 1 is changing: you can no longer fairly compare its listening figures with Radio 2’s because the way people consume Radio 1’s output isn’t uniform anymore. The biggest radio stations have high listening figures because their audiences are older, more loyal and more predictable. Radio 1 undeniably the more exciting station – there’s far more innovation happening there – and that means the long-term future of what radio actually is might depend on what Radio 1 does next. If Radio 1 can figure out a way to win over young listeners, who have so many other options than radio, that’ll probably end up being a model for every other radio station in future. Because millennials aren’t just going to start listening to radio more when they hit a certain age: for radio audiences to return to growth, this young audience will need to be convinced to start tuning in somehow – and if they aren’t, won’t Radio 2, Radio 4, and all the other big stations be facing the same crisis of ‘falling listenership’ in 20 years’ time?
Why are Radio 1 listeners shrinking?
Under 18's not listening to the radio
no streaming services
More technology - Youtube, Phones, IPads - IPlayer
What is Radio 1 doing to increase the audience listening?
Social Media - Marketing, Videos
Trending Jokes
Competitions - Phone-ins (Man in the Pub, Celebrity Phone-ins etc.) - Interactive
Celebrity Content
Games - Innuendo Bingo, Playground insult match
UK Based Artists - Little Mix, James Bay, Calvin Harris, Liam Payne, Rita Ora and George Ezra
How BBC Radio 1 uses Media to showcase for the audience:
BBC Radio 1 uses BBC iPlayer to involve artists in order to help them gain audience views. They do this by letting people rewatch their videos and watch videos that have been made for people to watch. In these videos, they have videos of the artist singing and doing a small interview afterwards.
BBC Radio 1 uses YouTube to allow viewers to watch videos such as Innuendo Bingo and Playground insult match, which have celebrities come in and take part.
Using GEARS to define the Radio X audience:
Gender - Male
Ethnicity - White
Age - 25-44-year-olds
Region - British/England
Socio-economic Group - C2 to E
One reason the BBC radio station is losing viewers/listeners is that it has a lack of functionality compared to its competitors. For example, youtube has catch-up capabilities and the ability to save all of its videos and music and have them played on demand, pretty much anywhere. Radio one, on the other hand, has some catch-up but, the songs cannot be played on demand and cannot be played live anywhere. The way they are trying to combat this is by making snippets of the show available on demand on social media (twitter for example). Also by making, the show more entertaining and not just for music, but also for the "banter" and chats on the show. The producers of radio 1 are also trying to make it more interactive by introducing parts like "Manning the Phone" and "Chatting with comedians" (an example being Jon Richardson). This engages the listeners of Radio 1 because it provides something that they would not be able to get anywhere else.
One other reason why BBC Radio 1 is losing viewers is that BBC Radio one is aimed at an age group that is constantly changing. For example, teenagers (the aimed age group) tend to be very fickle in their likes and dislikes, meaning that it is hard to maintain an audience of them for a given period of time. One way they have countered this is by giving the viewers a reason to keep tuning in. This is done by the radio station running competitions and quizzes. This means that in order for a viewer to win a competition or quiz they have to listen to a period of episodes. Also to ensure that they do not just do the same thing every day, they have different guests on and create different interactive activities for the audience.
One other reason why Radio 1 is losing viewers is because they are so age specific. The music that is broadcasted on BBC Radio 1 is the kind of music that teenagers listen to. This limits their general listeners. One of the ways that they have countered this is by involving a lot of informative and educational parts to the show. This helps to include the older generations or people who may be going to work and would need the weather and the traffic. This means it is aplicable to older people as well as the younger teenagers who listen to this kind of music more often.
Their remit is to "inform, educate and entertain"
TV Licence is £150.50 for colour tv and £50.50 for black and white licenced
The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.
BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.
It is produced by the BBC from its own studios at Broadcasting House in London.
There’s a useful BBC Academy podcast (with transcript) about how the programme is produced http://www.bbc.co.uk/academy/articles/art20170619095219011
The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play
(A-list records get 25 plays a week, B-list 15, and C-list
eight to 10).
Radio 1 breakfast station
Thank you, random people.
Tells date
Wishes well
Merry Xmas (general seasonal greeting)
Who’s it with
Gives a summary of what’s to come
Bad music
More bad music
More bad music
Even more bad music
Stupid stuff about a crap magpie
Random stories
Working class different ethnic groups because of the artists
News
Travel wildlife politics criminal activity weather
Advertising somehow plus quiz
Jon Richardson
Quiz starts around 45 mins
The music is dependant on popularity but also changes to different people’s tastes
The aim of this station is to find out about the music and the news and give it to the people who are either about to go to work or need to know what’s going on in the world
20 mins more news Brexit parliament
Jeremy Corbyn
Basically, repeat
Summary
The general purpose of the show is to provide music for people and to provide them with the news, weather and other goings on in the world. The age demographic is around 15 to 29. This has a large impact on the type of music that would be played on the show. Mainly stuff that teenagers would listen to.
The general pattern is an intro, then about three songs, then more talking, then another three songs then a member of the public on the show, then three more songs. Then finally comes the weather, and the news and the general information of what's happening in the world. Then another three songs and a quiz...The news tends to be around every 30 mins
Educate - Quiz
Inform - Weather
Entertain - Music
The music has to fit the wants of a large number of people, for example, the main music type is pop music but if they only played that kind of music then they would miss out on other listeners that like different kinds (better) music like rock music for example.
Inform
-Starts at 6:30am, people can get the news early
-Strictly Come Dancing information
-Saying timetable for the breakfast
-Announces song names
-PM uncertainty over Brexit
-Cricket
-May puts heart and soul into Brexit plan
-Agreeing on a deal with the EU tough? Even tougher in HoP
-NZL 150 whales died from being stranded on a beach, half put down
-Money back today looking at rail companies if they don't deal with complaints
-Convicted rapists escape prison, don't approach Wayne Jones
-Needles in more strawberries in AUS and NZL
-NASA successfully landed a new Mars rover - InSight rover
-ENG cricketers hoping for a whitewash in Sri Lanka. 164-5
-Arsenal wants Premier league top 4
-Huddersfield moved off the bottom of the table
-Weather news, just rain
-Brief news, trying to keep people occupied and able to attend
-The schedule is 30 min music, 10 min news, 10 min quiz and talks to people
-They play genres about pop rock and anything a stereotypical teenager would like
-News beat
-Repeats previous news as well as going into more detail
Entertain
-Hyper intro
-Background music
-Meme
-Strictly Come Dancing
-Comedian John Richardson
-Big tracklist
-Joking about a magpie which they named Danny Tetley
-"Someone accidentally glued a horse to the floor"
-Fun quiz
Educate
-Quiz
-Quizzes keep people interacting
-Gives viewers info on recent events
-Political education in Newsbeat
-Science and tech
-STEM
Artists
-Calvin Harris (BRITISH)
-Benny Blanco
-James Bay (BRITISH)
-Cardi B
-Ozuna
-Selena Gomez
-Offset
-Tyga
-The 1975 (BRITISH?)
-Florence + the Machine (BRITISH)
-Weiss (BRITISH)
-Bruno Mars
-Lennon Stella
-Liam Payne (BRITISH)
-Dani Filth
-Bring Me The Horizon (BRITISH)
-Rita Ora
-Willy William
-Nicki Minaj
-Swae Lee
-Post Malone
Generally both the old and young age demographics are appeased by the use of the information and the music. For example, the older generation is appealed to by using the information that the show provides to interest them. Also, there is a chance that the older people would also like the music that is being played. Then for the younger generation, the music and the "banter" that is mentioned is a draw in for them. Again the younger people may also listen to it for the information and to know what is going on in the world.
There is news about the sport, politics, and entertainment. There is also a certain type of comedy that would appeal to both generations. This would interest all age groups and the music is not exclusively pop music, therefore there must be some music that would interest the older generation as well as the new one.
More "laddish" - male-orientated
There is no genre of music that would not fit the general stereotype of teenagers.
Generally, the music is for people who like pop music
Phone-ins are to make the radio station more interactive
The comedian Jon Richardson is funny but in this case, he was not...disapointment. I believe this is because he is not used to being in a live radio studio when he is instead much funnier on a panel show. The comedy regardless is supposed to be aimed, I believe, at all ages. He does a type of deadpan comedy that is funny and suitable to all people over the age of 15 realistically but 16 legally.
The general feel of the phone-ins are meant to be comic in nature, but this is not easy to achieve as the nature of the phone calls is dependant on the public.
Nick Grimshaw Media:
BBC Radio 1 Media:
Competitions:
- Manning the Phones
- Call-ins - Manning the Pub
- Phone in
- Pub Stories
- Jan Scam (Festival)
Statistics:
Why Radio 1 is losing views:
From Q3 to Q4 of 2016, Grimmy’s audience has increased from 5.25m to 5.37m listeners. But Radio 1Xtra lost listeners in the same period, dropping from 1.03m in Q3 to 909,000 in Q4. And Radio 1’s overall audience also fell from Q3 to Q4, down by 3.2 per cent to 9.56m.
In Q4 2015, Grimmy had 5.87m listeners, which is why it’s being reported that he’s lost half a million listeners in the last year, but Radio 1 as a whole lost 7.4 per cent of its listeners since then as well, and Chris Evans’ Breakfast show on Radio 2 has lost 200,000 listeners across the same period.
Last year, BBC News reported the number of hours 15 to 24-year-olds spent listening to radio had fallen from 29 million hours in 2010 to 16 million in 2016. This age group used to make up 45% of Radio 1’s listenership (3.7m); it’s now just 36% (2.9m). This is largely thanks to the arrival of streaming services, and that’s why Radio 1’s head of music, Chris Price, wants to start some kind of streaming service.
Right now, Radio 1 doesn’t have that streaming service, so it’s targeting it's 15- to 29-year-old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages, compared to 31% of those aged 25 or older. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry 42,069. Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 2 may have higher listening figures for its live shows, but the reach of Radio 1 – particularly with viral content – is much higher on social media than it is for Radio 2, and that’s because its audience is younger.
As Radio 1 controller Ben Cooper explained this morning: “Radio 1’s Listen, Watch, Share strategy means that RAJAR is only part of the story. Alongside the 10.5m listeners, our YouTube videos have received over 1.4 billion views and we have 8.7m followers across social media.” The reason Radio 1 has so many social media followers is that it’s producing content that works on YouTube and on social media as well as on the radio. These things are funny, they’re usually video-based, and they just happen to act as breadcrumbs that entice people on social media to tune in. When it gets famous guests, Radio 1 plays games like Innuendo Bingo or Playground Insults that are rivalling Carpool Karaoke, the hugely popular spot from James Corden’s massive US TV show, in terms of actual funniness and in what execs like to call ‘shareability’.
Radio 1 is changing: you can no longer fairly compare its listening figures with Radio 2’s because the way people consume Radio 1’s output isn’t uniform anymore. The biggest radio stations have high listening figures because their audiences are older, more loyal and more predictable. Radio 1 undeniably the more exciting station – there’s far more innovation happening there – and that means the long-term future of what radio actually is might depend on what Radio 1 does next. If Radio 1 can figure out a way to win over young listeners, who have so many other options than radio, that’ll probably end up being a model for every other radio station in future. Because millennials aren’t just going to start listening to radio more when they hit a certain age: for radio audiences to return to growth, this young audience will need to be convinced to start tuning in somehow – and if they aren’t, won’t Radio 2, Radio 4, and all the other big stations be facing the same crisis of ‘falling listenership’ in 20 years’ time?
Why are Radio 1 listeners shrinking?
Under 18's not listening to the radio
no streaming services
More technology - Youtube, Phones, IPads - IPlayer
What is Radio 1 doing to increase the audience listening?
Social Media - Marketing, Videos
Trending Jokes
Competitions - Phone-ins (Man in the Pub, Celebrity Phone-ins etc.) - Interactive
Celebrity Content
Games - Innuendo Bingo, Playground insult match
UK Based Artists - Little Mix, James Bay, Calvin Harris, Liam Payne, Rita Ora and George Ezra
How BBC Radio 1 uses Media to showcase for the audience:
BBC Radio 1 uses BBC iPlayer to involve artists in order to help them gain audience views. They do this by letting people rewatch their videos and watch videos that have been made for people to watch. In these videos, they have videos of the artist singing and doing a small interview afterwards.
BBC Radio 1 uses YouTube to allow viewers to watch videos such as Innuendo Bingo and Playground insult match, which have celebrities come in and take part.
Using GEARS to define the Radio X audience:
Gender - Male
Ethnicity - White
Age - 25-44-year-olds
Region - British/England
Socio-economic Group - C2 to E
Essay
Why is BBC radio losing listeners?One reason the BBC radio station is losing viewers/listeners is that it has a lack of functionality compared to its competitors. For example, youtube has catch-up capabilities and the ability to save all of its videos and music and have them played on demand, pretty much anywhere. Radio one, on the other hand, has some catch-up but, the songs cannot be played on demand and cannot be played live anywhere. The way they are trying to combat this is by making snippets of the show available on demand on social media (twitter for example). Also by making, the show more entertaining and not just for music, but also for the "banter" and chats on the show. The producers of radio 1 are also trying to make it more interactive by introducing parts like "Manning the Phone" and "Chatting with comedians" (an example being Jon Richardson). This engages the listeners of Radio 1 because it provides something that they would not be able to get anywhere else.
One other reason why BBC Radio 1 is losing viewers is that BBC Radio one is aimed at an age group that is constantly changing. For example, teenagers (the aimed age group) tend to be very fickle in their likes and dislikes, meaning that it is hard to maintain an audience of them for a given period of time. One way they have countered this is by giving the viewers a reason to keep tuning in. This is done by the radio station running competitions and quizzes. This means that in order for a viewer to win a competition or quiz they have to listen to a period of episodes. Also to ensure that they do not just do the same thing every day, they have different guests on and create different interactive activities for the audience.
One other reason why Radio 1 is losing viewers is because they are so age specific. The music that is broadcasted on BBC Radio 1 is the kind of music that teenagers listen to. This limits their general listeners. One of the ways that they have countered this is by involving a lot of informative and educational parts to the show. This helps to include the older generations or people who may be going to work and would need the weather and the traffic. This means it is aplicable to older people as well as the younger teenagers who listen to this kind of music more often.
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