Their remit is to "inform, educate and entertain"
TV Licence is £150.50 for colour tv and £50.50 for black and white licenced
The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am.
The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018.
BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days.
It is produced by the BBC from its own studios at Broadcasting House in London.
There’s a useful BBC Academy podcast (with transcript) about how the programme is produced http://www.bbc.co.uk/academy/articles/art20170619095219011
The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play
(A-list records get 25 plays a week, B-list 15, and C-list
eight to 10).
Radio 1 breakfast station
Thank you, random people.
Tells date
Wishes well
Merry Xmas (general seasonal greeting)
Who’s it with
Gives a summary of what’s to come
Bad music
More bad music
More bad music
Even more bad music
Stupid stuff about a crap magpie
Random stories
Working class different ethnic groups because of the artists
News
Travel wildlife politics criminal activity weather
Advertising somehow plus quiz
Jon Richardson
Quiz starts around 45 mins
The music is dependant on popularity but also changes to different people’s tastes
The aim of this station is to find out about the music and the news and give it to the people who are either about to go to work or need to know what’s going on in the world
20 mins more news Brexit parliament
Jeremy Corbyn
Basically, repeat
Summary
The general purpose of the show is to provide music for people and to provide them with the news, weather and other goings on in the world. The age demographic is around 15 to 29. This has a large impact on the type of music that would be played on the show. Mainly stuff that teenagers would listen to.
The general pattern is an intro, then about three songs, then more talking, then another three songs then a member of the public on the show, then three more songs. Then finally comes the weather, and the news and the general information of what's happening in the world. Then another three songs and a quiz...The news tends to be around every 30 mins
Educate - Quiz
Inform - Weather
Entertain - Music
The music has to fit the wants of a large number of people, for example, the main music type is pop music but if they only played that kind of music then they would miss out on other listeners that like different kinds (better) music like rock music for example.
Inform
-Starts at 6:30am, people can get the news early
-Strictly Come Dancing information
-Saying timetable for the breakfast
-Announces song names
-PM uncertainty over Brexit
-Cricket
-May puts heart and soul into Brexit plan
-Agreeing on a deal with the EU tough? Even tougher in HoP
-NZL 150 whales died from being stranded on a beach, half put down
-Money back today looking at rail companies if they don't deal with complaints
-Convicted rapists escape prison, don't approach Wayne Jones
-Needles in more strawberries in AUS and NZL
-NASA successfully landed a new Mars rover - InSight rover
-ENG cricketers hoping for a whitewash in Sri Lanka. 164-5
-Arsenal wants Premier league top 4
-Huddersfield moved off the bottom of the table
-Weather news, just rain
-Brief news, trying to keep people occupied and able to attend
-The schedule is 30 min music, 10 min news, 10 min quiz and talks to people
-They play genres about pop rock and anything a stereotypical teenager would like
-News beat
-Repeats previous news as well as going into more detail
Entertain
-Hyper intro
-Background music
-Meme
-Strictly Come Dancing
-Comedian John Richardson
-Big tracklist
-Joking about a magpie which they named Danny Tetley
-"Someone accidentally glued a horse to the floor"
-Fun quiz
Educate
-Quiz
-Quizzes keep people interacting
-Gives viewers info on recent events
-Political education in Newsbeat
-Science and tech
-STEM
Artists
-Calvin Harris (BRITISH)
-Benny Blanco
-James Bay (BRITISH)
-Cardi B
-Ozuna
-Selena Gomez
-Offset
-Tyga
-The 1975 (BRITISH?)
-Florence + the Machine (BRITISH)
-Weiss (BRITISH)
-Bruno Mars
-Lennon Stella
-Liam Payne (BRITISH)
-Dani Filth
-Bring Me The Horizon (BRITISH)
-Rita Ora
-Willy William
-Nicki Minaj
-Swae Lee
-Post Malone
Generally both the old and young age demographics are appeased by the use of the information and the music. For example, the older generation is appealed to by using the information that the show provides to interest them. Also, there is a chance that the older people would also like the music that is being played. Then for the younger generation, the music and the "banter" that is mentioned is a draw in for them. Again the younger people may also listen to it for the information and to know what is going on in the world.
There is news about the sport, politics, and entertainment. There is also a certain type of comedy that would appeal to both generations. This would interest all age groups and the music is not exclusively pop music, therefore there must be some music that would interest the older generation as well as the new one.
More "laddish" - male-orientated
There is no genre of music that would not fit the general stereotype of teenagers.
Generally, the music is for people who like pop music
Phone-ins are to make the radio station more interactive
The comedian Jon Richardson is funny but in this case, he was not...disapointment. I believe this is because he is not used to being in a live radio studio when he is instead much funnier on a panel show. The comedy regardless is supposed to be aimed, I believe, at all ages. He does a type of deadpan comedy that is funny and suitable to all people over the age of 15 realistically but 16 legally.
The general feel of the phone-ins are meant to be comic in nature, but this is not easy to achieve as the nature of the phone calls is dependant on the public.
Nick Grimshaw Media:
BBC Radio 1 Media:
Competitions:
- Manning the Phones
- Call-ins - Manning the Pub
- Phone in
- Pub Stories
- Jan Scam (Festival)
Statistics:
Why Radio 1 is losing views:
From Q3 to Q4 of 2016, Grimmy’s audience has increased from 5.25m to 5.37m listeners. But Radio 1Xtra lost listeners in the same period, dropping from 1.03m in Q3 to 909,000 in Q4. And Radio 1’s overall audience also fell from Q3 to Q4, down by 3.2 per cent to 9.56m.
In Q4 2015, Grimmy had 5.87m listeners, which is why it’s being reported that he’s lost half a million listeners in the last year, but Radio 1 as a whole lost 7.4 per cent of its listeners since then as well, and Chris Evans’ Breakfast show on Radio 2 has lost 200,000 listeners across the same period.
Last year, BBC News reported the number of hours 15 to 24-year-olds spent listening to radio had fallen from 29 million hours in 2010 to 16 million in 2016. This age group used to make up 45% of Radio 1’s listenership (3.7m); it’s now just 36% (2.9m). This is largely thanks to the arrival of streaming services, and that’s why Radio 1’s head of music, Chris Price, wants to start some kind of streaming service.
Right now, Radio 1 doesn’t have that streaming service, so it’s targeting it's 15- to 29-year-old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages, compared to 31% of those aged 25 or older. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry 42,069. Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 2 may have higher listening figures for its live shows, but the reach of Radio 1 – particularly with viral content – is much higher on social media than it is for Radio 2, and that’s because its audience is younger.
As Radio 1 controller Ben Cooper explained this morning: “Radio 1’s Listen, Watch, Share strategy means that RAJAR is only part of the story. Alongside the 10.5m listeners, our YouTube videos have received over 1.4 billion views and we have 8.7m followers across social media.” The reason Radio 1 has so many social media followers is that it’s producing content that works on YouTube and on social media as well as on the radio. These things are funny, they’re usually video-based, and they just happen to act as breadcrumbs that entice people on social media to tune in. When it gets famous guests, Radio 1 plays games like Innuendo Bingo or Playground Insults that are rivalling Carpool Karaoke, the hugely popular spot from James Corden’s massive US TV show, in terms of actual funniness and in what execs like to call ‘shareability’.
Radio 1 is changing: you can no longer fairly compare its listening figures with Radio 2’s because the way people consume Radio 1’s output isn’t uniform anymore. The biggest radio stations have high listening figures because their audiences are older, more loyal and more predictable. Radio 1 undeniably the more exciting station – there’s far more innovation happening there – and that means the long-term future of what radio actually is might depend on what Radio 1 does next. If Radio 1 can figure out a way to win over young listeners, who have so many other options than radio, that’ll probably end up being a model for every other radio station in future. Because millennials aren’t just going to start listening to radio more when they hit a certain age: for radio audiences to return to growth, this young audience will need to be convinced to start tuning in somehow – and if they aren’t, won’t Radio 2, Radio 4, and all the other big stations be facing the same crisis of ‘falling listenership’ in 20 years’ time?
Why are Radio 1 listeners shrinking?
Under 18's not listening to the radio
no streaming services
More technology - Youtube, Phones, IPads - IPlayer
What is Radio 1 doing to increase the audience listening?
Social Media - Marketing, Videos
Trending Jokes
Competitions - Phone-ins (Man in the Pub, Celebrity Phone-ins etc.) - Interactive
Celebrity Content
Games - Innuendo Bingo, Playground insult match
UK Based Artists - Little Mix, James Bay, Calvin Harris, Liam Payne, Rita Ora and George Ezra
How BBC Radio 1 uses Media to showcase for the audience:
BBC Radio 1 uses BBC iPlayer to involve artists in order to help them gain audience views. They do this by letting people rewatch their videos and watch videos that have been made for people to watch. In these videos, they have videos of the artist singing and doing a small interview afterwards.
BBC Radio 1 uses YouTube to allow viewers to watch videos such as Innuendo Bingo and Playground insult match, which have celebrities come in and take part.
Using GEARS to define the Radio X audience:
Gender - Male
Ethnicity - White
Age - 25-44-year-olds
Region - British/England
Socio-economic Group - C2 to E
Essay
Why is BBC radio losing listeners?One reason the BBC radio station is losing viewers/listeners is that it has a lack of functionality compared to its competitors. For example, youtube has catch-up capabilities and the ability to save all of its videos and music and have them played on demand, pretty much anywhere. Radio one, on the other hand, has some catch-up but, the songs cannot be played on demand and cannot be played live anywhere. The way they are trying to combat this is by making snippets of the show available on demand on social media (twitter for example). Also by making, the show more entertaining and not just for music, but also for the "banter" and chats on the show. The producers of radio 1 are also trying to make it more interactive by introducing parts like "Manning the Phone" and "Chatting with comedians" (an example being Jon Richardson). This engages the listeners of Radio 1 because it provides something that they would not be able to get anywhere else.
One other reason why BBC Radio 1 is losing viewers is that BBC Radio one is aimed at an age group that is constantly changing. For example, teenagers (the aimed age group) tend to be very fickle in their likes and dislikes, meaning that it is hard to maintain an audience of them for a given period of time. One way they have countered this is by giving the viewers a reason to keep tuning in. This is done by the radio station running competitions and quizzes. This means that in order for a viewer to win a competition or quiz they have to listen to a period of episodes. Also to ensure that they do not just do the same thing every day, they have different guests on and create different interactive activities for the audience.
One other reason why Radio 1 is losing viewers is because they are so age specific. The music that is broadcasted on BBC Radio 1 is the kind of music that teenagers listen to. This limits their general listeners. One of the ways that they have countered this is by involving a lot of informative and educational parts to the show. This helps to include the older generations or people who may be going to work and would need the weather and the traffic. This means it is aplicable to older people as well as the younger teenagers who listen to this kind of music more often.
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